at the heart of the ímage
Nikon is a famous camera brand that was founded 1917 in Japan. Their range of goods is very diverse, from a compact small camera to a multifunctional reflex camera. Also, they sell objectives, microscopes and measuring instruments. The corporate philosophy is "Trustworthiness & Creativity" and they try their best always to follow on these principles.
Since 2007 their new vision says: “Our Aspirations — Meeting needs. Exceeding expectations” and this fits perfect to Nikon's identity.
The picture below is a good and fitting visualization of the company's most important values and makes clear that "Trustworthiness & Creativity" is almost the most important rule in their company because it is placed at the top of this graphic.
The homepage of Nikon is made for the global market but includes also, the opportunity to visit specialized local websites for example: Nikon India or Nikon UK.
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